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- subject = history:Holocaust
- title = The use of propaganda in the Nazi Regime
- and in their Totalitarian Control
- papers = The Role of Propaganda in the Nazi
- Takeover and in Their Totalitarian Control
-
- When one thinks of the term
- "propaganda", what comes to mind? Would it bring a positive response? Would
- it bring a negative response? When one thinks of "propaganda" in association
- with the Holocaust, what comes to mind? A positive response or a negative
- response? Most likely a negative response. Why is "propaganda" any different
- from what any political party or regime does, namely to disseminate its views?
- Is "propaganda" simply the name we give to views which we do not like or which
- we think to be untrue? And finally, was the role of "propaganda" in the NazisÆ
- assumption of power overstated? (Daniel Goldhagen, 1996)
- As many people
- who are learned in the field of the Holocaust will agree, propaganda played
- an extremely vital part in the NazisÆ rise to power, as well as their brain-washing
- of the German population into detesting all, of what they considered, "heretics"
- to the degree of accepting their murders. Validity of the accusations upon
- which they attempted to justify their action against the Jews was not an issue.
- The issue in this case was its power of persuasion. Although to achieve this
- goal the Nazi party deemed it necessary to monopolize the communications, media,
- and entertainment industries, Germany already had a strong anti-Semitic background.
- European
- anti-Semitism is an outgrowth of Christianity. Since the time of the Roman
- Empire, Christian leaders preached boundlessly against Jews. It escalated
- from generation to generation, for as long a the Jews rejected Jesus as their
- Messiah, the Jews "challenged" the whole belief system of Christianity. The
- idea that it was the Jews that killed their savior also evolved from that time
- period. Along those lines, the notion that all
-
- Jews of forever were responsible
- for JesusÆ death, for they approved of the crime, would have certainly done
- it again (according to the anti-Semitics), and had always rejected his teachings.
- As
- the Medieval period came, the ChristiansÆ hatred for Jews further articulated
- and was brought to a new level. The Christians in the Medieval world saw Jews
- in twofold opposition to Christianity: they rejected his revelation and were
- his killers. In addition, church members had much detested the Jews on the
- basis that they should have accepted Jesus as their Messiah. Consequently,
- persecution and killing of the Jews became a part of everyday life, leaving
- many regions of Western Europe without any Jews by the end of the sixteenth
- century.
- Entering the nineteenth century, German anti-Semitism went through
- an acute transformation. It was then that it made its change from a religious
- issue, to a racial one. Germans naturally detested Jews, and with a passion.
- Nineteenth century Germans now saw Jews as the symbol for everything awry
- in their declining economy, even though they made up but a mere one percent
- of the population. Soon the cultural taboos that had formerly shaped the moral
- fabric of Germany at the time lost all influence. It was then that German
- anti-Semitism reached a high point: false, cruel, yet indisputable accusations.
- Prostitution, sexual degradation and depravity, and the sexual assaulting
- of unsuspecting German virgins are examples. The Germans also imagined Jew
- conducting ritual murders.
- By the time the Nazi party instituted totalitarian
- control, all that remained was to build on the framework provided by the nineteenth
- century. A framework which included anti-Semitism being common knowledge,
- GermansÆ obsessive hatred toward Jews, the common belief of Jews being the
- reason for their collapsing economy, the belief of Jews being evil and a source
- of great harm. This new type of anti-Semitism was of a savage nature and a
- logic that it was necessary to rid Germany, along with the rest of the world,
- of Jews by whatever means necessary.
- Already having a foundation for their
- cause, all the Nazis had to do was execute their strategies. Even before gaining
- full control in January of 1933, they used all possible methods, and even introduced
- new forms of publicity, to get national attention and recognition. The Nazi
- party sponsored mass meetings and pageants, distributed all sorts of visual
- aids and propaganda, and assumed control of the radio and film industry.
- Once
- the Nazis gained control they used all the above means and
- more to strengthen
- their totalitarian control on the German population. By means of blatant false
- claims and accusations, the Nazis made untrue justifications for political
- and military aggression, as well as enthusiasm toward Nazi goals.
- Hitler
- knew how he had to manipulate propaganda to get "positive" results from the
- population. In his book, Mein Kampf, he wrote:
-
- To whom should propaganda
- be addressed? To the scientifically trained intelligentsia or to the less
- educated masses?
- It must be addressed always and solely to the masses.
-
- What the intelligentsiaàneed is not propaganda but scientific instruction.
- The content of propaganda is as far from being science as the object depicted
- in a poster is from being art. A posterÆs art lies in the designerÆs ability
- to capture the attention of the masses by form and color.
- The function
- of propaganda does not lie in the scientific training of the individual, but
- rather in directing the attention of the masses toward certain factsàIt must
- be directed toward the emotions, and only to a very limited extent toward the
- so-called intellect.
- The receptive ability of the masses is very limited,
- their intelligence is small, their forgetfulness enormous. Therefore, all
- propaganda has to limit itself to a very few points and repeat them like slogans
- until even the very last man is able to understand what you want him to understand.
-
-
- And that is the basis upon which Hitler set up his whole campaign. He
- wanted to aim his propaganda crusade exclusively toward the masses. In doing
- so they would accept it as a decree. Furthermore, it was extremely important
- that the material exposed to the masses appeal to the interests of the majorities,
- and not address itself to just the intellect. Propaganda had to be popular
- and be geared in order for even the most simple-minded individuals to understand.
- Equally as important, was the necessity to give the people the "conceptual
- truth," but really only spreading the information the leader wanted to disseminate.
-
- The Nazis utilized propaganda to saturate Nazi ideology, philosophy,
- and mentality into the German population, as well as to change the traditional
- German moral standards (as far as behavior). Subsequently, as the Nazis hoped
- would happen, the ideas acquired via propaganda would mature into a part of
- everyday German life. It would become an issue in and out of the home.
- According
- to Hitler, the masses must not have two or more enemies. Rather, they should
- concentrate on one primary enemy: the Jews. To support this idea, the Nazi
- propaganda reinforced racist philosophy on the "normal" anti-Semitism by giving
- the Jews the title of "enemy of the common people." Two elements, hatred and
- racism, were integrated in propaganda to urge the population to find the importance
- of ridding Germany of the parasitic/blood-sucking Jew.
- In HitlerÆs view, anti-Semitism
- was a vital weapon in the propaganda enterprise. He insisted that wherever
- it is used, it has a huge effect, and refused to it disregarded as a political
- weapon. So began the obsessive anti-Semitic propaganda campaign of Nazi Germany.
- To achieve their goal, they began using all means of media. Early on, the
- Nazis began showing very anti-Semitic movies and shows, as did they air such
- programs on the radio.
- They were now getting closer and closer to their goal
- of having the population detest to the Jews, to the point where the commonly
- seen distasteful episodes in Polish ghettos lead the people to accept the beating,
- killing, and liquidation of Jews. The Nazis even got international protests
- to subside. They aired movies exemplifying the pleasant conditions in the
- concentration camps. For example, the Nazis broadcasted scenes of a masquerade
- presented at the Theresienstadt camp.
- In recognition of the significant
- role propaganda was playing in the NaziÆs battle, the Reich Ministry of Public
- Enlightenment and Propaganda (Reichsministerium f≥r Volksaufklrung und Propaganda)
- was created on March 5, 1933. Headed by Joseph Goebbels, the Nazi expert in
- propaganda and a notoriously persuasive speaker, a new generation of radio,
- press, cinema, and arts manipulation was brought forth. Goebbles ran the department
- from an old palace which oversaw thirty-two other field offices. He recruited
- the brightest, most intelligent young men he could find to work in his department.
-
- In the NaziÆs industrial takeover of Germany, the propaganda machine was
- then set up into seven different sections, each in charge of the a department:
- 1)
- Administrative and Organization
- 2) Propaganda
- 3) Radio
- 4) Press
- 5) Films
- 6)
- Theatre
- 7) Adult Education
- Anyone who produced, distributed, broadcasted,
- published, or sold any form of cinema, media, press, or literature had to first
- join one of the departments and then follow all rules of the department head.
- That person was usually Joseph Goebbles. Naturally, no Jews, non-Aryans,
- or any of HitlerÆs adversaries were not allowed to join. Thus, without a license
- to practice their businesses, all artists, writers, publishers, producers,
- or directors could not work or do any business in their field. Also along
- with those quotas, came the prohibition of all Jewish newspapers, radio, and
- cinema.
- Part of HitlerÆs master plan was to have his nation to become the
- most powerful country in the world; an Aryan nation, that is. Without a doubt,
- that requires more Aryans. As a part of this theory, the fuhrer, with much
- assistance form Goebbles, began a new campaign. This time, it was aimed at
- women.
- Hitler wanted to encourage good health and child birth among women.
- There were two things that constituted this: having women take on a nursing,
- house-wife role and for them to make time for activity, such as sports. However,
- it would not be easy to entice women to compromise on giving up what they considered
- to be a trim figure.
- Hitler needed to replace the traditional fit look for
- women with a more substantial motherly looking image (Seymour Rossel, The Holocaust:
- The World and the Jews, 1933-1945 84). Workers in the arts industry were urged
- to use such women in their work. Hitler even granted an award to any German
- woman who gave birth to six or more children. SS troops were given instructions
- to marry blond-haired, blue-eyed women who had not yet received the Reich sports
- award.
- The family life campaign soon branched off to another important issue,
- education. For if Germany were to be flooded with Aryan children they had
- to get the "right" education and to be taught by the "right" teachers: Nazi
- teachers. Therefore, the German school systems discharged all Jewish and non-Nazi
- teachers. At that point, 97% of the teachers in Germany belonged to the Nazi
- Teachers Association.
- Textbooks and childrenÆs books, as well, had heavy
- military and anti-Semitic overtones.
-
- A modern bomber can carry 1,800 incendiaries.
- How long is the path along which it can distribute these bombs if it drops
- a bomb every second at a speed of 250 kilometers per hour? How far apart are
- the craters?
- -The New Order, p. 103
-
- Some childrenÆs books
- even intimidated Nazi members, because they
- were so biased that they were
- horrifying. Perhaps the author that best exemplifies this was the notoriously
- relentless and obsessive anti-Semite, Julius Streicher.
- Born in Fleinhausen,
- Bavaria in 1885, Streicher was a German politician and journalist. He was
- one of the earliest and most extremist members of the Nazi party. In fact,
- he even participated in HitlerÆs 1923 rebellion. He is best known, though,
- for his notoriously rabid anti-Semitism displayed in his books and newspapers.
- Some of is works include The Poisonous Mushroom, a childrenÆs book, and "Der
- St≥rmer," a Nazi newspaper. While his works appalled even some Nazis, Hitler
- was intrigued by his "skillful and amusing campaign."
- With the campaign
- aimed at children, the Nazis integrated both anti-Semitic ideology and encouraged
- children to join the Hitler Youth, for boys, and the League of German Girls,
- for girls. Indeed, the enrollment rate was very high, but the storm of children
- joining the two youth organizations were not all going for their hatred toward
- Jews. Rather, many saw it as a good opportunity to go camping, make friends
- (activities which the to organizations did, in fact, often do); in a way, the
- equivalent of our Boy/Girl Scouts of America Organization.
- Billboards, poster,
- leaflets, and flyers were everywhere. Some were aimed at the adult population,
- some at children. Most commonly, they were to urge the public to join HitlerÆs
- crusade, for there was a job and a place for everybody. The NaziÆs offered
- men jobs in HitlerÆs army. If they were inexperienced, they offered training
- camps, seminars, and classes, in which they were taught everything from military
- maneuvers to how to identify a Jew.
- As effective of the other forms of
- Nazi propaganda were, the best results came from the media: newspapers, radio,
- and film. Control of the media was the key to gaining control of the peopleÆs
- minds.
- Joseph Goebbles took the first step to assuming full control of the
- news-wire services. He then merged the different wire-services into the German
- News Bureau. This allowed him to control the distribution of news at its source.
- Now that the Nazis had full control of the news circulation in Germany, they
- began making laws pertaining to it. For example, in 1933, Goebbles instituted
- the EditorÆs Law. This stated that all newspapers had to go through his ministry.
- Accordingly, the editors were responsible for every picture and word in their
- publication, and if Goebbles did not like what was being printed, the editors
- would be punished. Although, they would most commonly lose their jobs, Goebbles,
- on occasion, would have the person sent to a concentration camp. His regulations
- on new circulation so limited the liberty of the reporter, that daily press
- conferences were often held. There, Goebbles would dictate what should be
- written in the article and how it should look. Unfortunately for the Nazis,
- mu
- ch of the population of Germany stopped reading newspapers, altogether,
- for they already knew what would be written.
- Since Goebbles realized
- he could not brainwash the people just through the newspaper, he then took
- over radio communication. By making sure stores kept a plentiful stock of
- inexpensive radios, a record seventy percent of German families owned at least
- one radio. If in the event that a family did not own one, the Nazis encouraged
- gathering in groups at home, at work, and at eating places to listen to the
- broadcasts. With over a quarter of a typical dayÆs broadcasting time being
- reserved solely for Nazi propaganda, the people became very vulnerable to what
- they heard. To be sure not one person was without the privilege of listening
- to daily broadcastings, the Nazis had loud speakers installed all over the
- country.
- Goebbles also seized control of the cinemas. Still a fairly new
- concept, motion pictures were very popular among the Germans. The Nazis began
- making both movies and documentaries with extremely anti-Semitic messages.
- There were documentaries that were merely intended for the glorification of
- the Nazis, while other were tasteless, explicit movies based on mere blatant
- lies and biases produced by the Nazis and other anti-Semitic organizations.
- Some were so anti-Semitic that the actors requested that a telegraph be sent
- out publicizing that they themselves were not really Jewish. Despite the horrifying
- motion-picture campaigning, countless numbers attended these films.
- By now,
- the German population was predominantly anti-Semitic. Stage one of the NazisÆ
- plan was done. However, Nazi missionaries began coming over to the United
- States. Although quickly deported, they left behind their ideas. Organizations
- such as the Christian Front and the German-American Bund were formed and strongly
- supported the Nazis. Newsletters and leaflets were being mass produced throughout
- the country. Luckily the majority of Americans retained their morals and acceptance
- of Jews.
- In their quest for both world and racial domination, the Nazis
- covered all possible territory/subject-matter, and all possible means of accomplishing
- their goal. They monopolized and strictly monitored all branches of the communications
- and media industry. By doing this, the Nazis only allowed the people to hear
- what they wanted them to hear, and nothing more. In the midst of a major economic
- depression, the German people were both vulnerable and desperate, and the unemployment
- rate was very high. Thus, many people had nothing else to do beside listen
- to the radio and read the newspaper. Naturally, there was no commercial or
- industrial market, almost everything fitting into those two categories was
- failing, so it was not difficult to take over. HitlerÆs plan was working very
- well.
- Reflecting on the manner in which the term "propaganda" is used in
- this paper, it could be understandable why one could see the word as a negative
- term. Even though the dictionary defines "propaganda" as publicity to either
- further or damage oneÆs cause, I am unable to picture myself defining HitlerÆs
- publicity scheme as merely marketing, promotion, or advertising. Rather, I
- see it as a disgusting form of "disinformation" (See, p. 1). In conclusion,
- even though the word, "propaganda," can be used in reference to either positive
- or negative campaigning, it is how we have come to, most often, identify ideology
- which we do not approve of or think not to be true.
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- Works
- Cited
-
-
-
- Ausubel, Nathan. Pictorial History of the Jewish People. New
- York: Crown Publishers,
- 1953.
-
- Goldhagen, Daniel. HitlerÆs Willing
- Executioners. New York: Random House, 1996.
-
- Goldhagen, Daniel. Personal
- Interview. 25 December 1996.
-
- "Holocaust." World Book Encyclopedia.
-
- Http://haven.ios.com/~kimel19/index.html#index.
- Internet. AT&T Worldnet Service,
- Vrs. 3.0. Windows 95, disk.
-
- Levin,
- Nora. The Holocaust: The Destruction of European Jewry. New York: Schocken
-
- Books, 1973
-
- Microsoft Encarta Encyclopedia. Computer software.
- Microsoft Corporation, 1996.
- Windows 95, 6.39 MB, CD-ROM.
-
- Rossel,
- Seymour. The Holocaust: The World and the Jews, 1933-1945. West Orange:
-
- Behrman House, 1992.
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